For our brand, it's all about the cultural awareness. We want to be represented by those who really help Detroit on the map. Some of these partnerships have included Snoop Dogg (who resided in Detroit in the 1980s), rapper DeJ Loaf, comedian and actor Brandon T. Jackson, and artist Brooklyn Dior to name a few. 

Snoop Dogg

DeJ Loaf

Brooklyn Dior

Brandon T. Jackson